Backcountry | The best outdoor & winter sports gear

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Origins

Backcountry.com is a well-known American online retailer that specializes in equipment and clothing for outdoor activities. Established in 1996 in Utah by Jim Holland and John Bresee, the company began as a small business focused on avalanche safety gear. Over the years, it developed into a major e-commerce platform offering products for hiking, camping, skiing, snowboarding, cycling, climbing, and many other outdoor pursuits.

Products and Business Approach

Backcountry.com operates as a large online marketplace for outdoor enthusiasts. It sells products from many popular and trusted outdoor brands, while also offering its own private-label items. The website features a wide variety of gear, including clothing, backpacks, tents, climbing equipment, and winter sports supplies, making it a convenient shopping destination for both beginners and experienced adventurers.

One of the company’s distinctive features has been its use of trained customer service representatives, often referred to as “Gearheads.” These employees are knowledgeable about outdoor activities and help customers choose appropriate products based on their needs. This emphasis on expertise has helped the brand stand out in the competitive online retail space.

Competition and Market Presence

Backcountry.com competes with other major outdoor retailers, including both physical stores and online platforms. Its advantages include a broad selection of premium products, frequent discounts, and detailed product descriptions. However, it faces challenges from competitors who sell directly to consumers and from companies with strong physical retail locations.

While the company has not become the largest outdoor retailer in the United States, it remains a significant player in the industry and continues to attract customers looking for specialized outdoor equipment.

Public Image and Challenges

The company has faced public criticism for taking legal action against smaller businesses that used the word “backcountry” in their names. These actions led to backlash from the outdoor community, who felt the lawsuits were unfair. In response, Backcountry.com later apologized and reduced its trademark enforcement efforts.

Impact on Outdoor Retail

Backcountry.com has played an important role in shaping how outdoor gear is sold online. By focusing on digital retail and expert guidance, the company helped make high-quality outdoor equipment more accessible to consumers. Its success demonstrated that online platforms could effectively serve niche markets that once depended on local specialty stores.

Conclusion

Overall, Backcountry.com represents both the progress and challenges of modern online retail in the outdoor industry. From a small startup to a major e-commerce business, the company has influenced how outdoor enthusiasts shop for gear. Backcountry.com continues to be a recognizable and influential name in the outdoor recreation market.
Backcountry is a legit US store. The huge variety of outdoor and winter sports gear make this store a beloved place for many hiking and winter sports lovers.